Designer Diaries – Crown Princess Victoria and Jennifer Blom

In August, Crown Princess Victoria attended the 2022 Stockholm Junior Water Prize ceremony wearing a much repeated Jennifer Blom design. (It was a two outfit day, and you can read all about it at UFONoMore). The separates include a wide neck flutter sleeve top and skirt with tiny pleats. The print includes swans and lilies, and is often described as Victoria’s “old master’s painting” outfit.

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She debuted the ensemble back in May 2017 for an official dinner with Mary and Fred.

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The Princess has worn many Blom designs. The Swedish designer is known for her precision cutting techniques and use of delicate fabric. She began her career in 2001 with H&M, and eventually achieved certification from Beckman’s College of Design. In 2012, she started her own brand and named it simply Jennifer Blom.

As a modern designer, she has focused on created quality clothes that can be re-worn with a focus on sustainability, not throwaway fashion – a far cry from her fast fashion roots. She is also deeply involved with Swedish charities. You can read about her participation with Min Stora Dag here, although I will warn you that you might need a tissue.

The designer uses a spectrum of patterns and focuses on easy fit clothing, both of which align with the Crown Princess’s aesthetic. During last year’s state visit from Finland, we saw the Jennifer Blom sustainability in action. The Crown Princess wore a reworked Blom gown, which makes this post a re-do entry, too. Sleeves were added to a previously sleeveless gown.

Here is the gown in its original iteration, as worn in 2017 to the Nobel ceremonies.

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One of my favorite Blom designs was worn by the Crown Princess during a visit to Ho Chi Minh City in 2019. This floating dress is designed with the colors of the earth in mind, and it looks cool and princessy.

Victoria also wore a similar Blom design in a solid liliac to the confirmation of Princess Ingrid-Alexandra in 2019.

Yes, pleats and flowing fabric. Blom echoes much of the grand master of pleated design, Fortuny, who we will get to at some point. Let us know what you think below.

What do you think of the designer/Princess collaboration?